Microsoft and EA plans for Sega

Nastyman!

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Microsoft and EA plans for Sega

Today’s Wall Street Journal is reporting that Microsoft and Electronic Arts are both investigating the possibility of a purchase of part or all of struggling Sega Corp. The report stressed that no formal talks have yet been held and that a deal is not imminent.

Sega’s current plan is to merge with Sammy Corp. by October 1 of this year. The proposed merger with a maker of pinball, pachinko, and other coin-operated arcade games has met with skepticism in the investment community and is reportedly the cause of internal dissention within Sega.

Both Microsoft and Electronic Arts could potentially benefit from a purchase of Sega. Microsoft is always looking to add to its stable of developers to produce exclusive Xbox titles, and a purchase by Electronic Arts would remove a competitor. Both companies are also trying to bolster their presence in Japan.

Spokespeople at Microsoft and Electronic Arts would not comment on an impending deal, and a Sega spokewoman said that the company had not been approached.

Microsoft and Electronic Arts have also reportedly expressed interest in buying Vivendi Universal’s games unit, which was put on the block earlier this year.
 
If EA buys Sega...........I'll walk over to the local hardware store, and buy lots and lots of chains.
 
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