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E3Expo 2004 Unveils Conference Program
LOS ANGELES - March 16, 2004 - E3Expo 2004, the world's leading interactive entertainment trade event, will mark the occasion of its tenth anniversary this year with an updated in-depth conference program featuring an extensive line-up of panels, workshops and special interviews, the Entertainment Software Association (ESA) announced today. The sessions will feature prominent industry leaders including EyeToy creator Richard Marks of Sony Computer Entertainment America; Jordan Mechner, creator of "Prince of Persia"; and EALA Studio Art Director (and Motion Pictures and Sciences Academy Award Winner) Mark Lasoff.
E3Expo 2004's conference and workshop program will feature more than 125 of the industry's leading experts who will share their advice, experience and insight with attendees in a 37-session program. The conference tracks this year include: The New Rules of Business: Responding to growth and change; Development: Opportunities and challenges ahead; and Online, Mobile, Handheld Games: Taking Measure of Their Gaming Growth.
"The E3Expo 2004 show floor will offer the best place in the world to "See What's Next" for interactive entertainment, while the E3Expo conference and workshop programs offer the premiere opportunity to learn what's next for this ever-evolving business," said Douglas Lowenstein, president of the ESA, the trade association that represents U.S. computer and video game publishers and owns E3Expo. "E3Expo's unique educational program provides in-depth, hands-on educational experience lead by true industry experts that can help professionals find forums to grow their knowledge, build their networks and advance their careers to the next level."
The following conference sessions will be held May 11-13, 2004, at the Los Angeles Convention Center.
Conference Sessions
TRACK 1: The New Rules of Business
-- Partnering With The Movie, Music And TV Industries: Profit
from the New Level of Collaboration
Participants: Joshua Grode, Partner -- Liner Yankelevitz
Sunshine & Regenstreif LLP; Steve Allison, Chief Marketing
Officer -- Midway Games; Don Daglow, President and CEO --
Stormfront Studios; Jason Hall, Senior Vice President --
Warner Bros. Interactive Entertainment; Larry Shapiro,
Creative Artists Agency
-- Marketing Games In The New Age Of Entertainment (Part I):
Detecting the Gen Y Consumer Participants: Brad King,
co-author of Dungeons and Dreamers: The Rise of Computer Game
Culture from Geek to Chic; Liz Allen, Director of Marketing --
LucasArts Entertainment; Jane Buckingham, President -- Youth
Intelligence; Eric Johnson, CEO -- Ignited Minds; Richard Ow,
Senior Manager -- NPD Funworld Video Games
-- Marketing Games In The New Age of Entertainment (Part II):
Reaching and Selling the Gen Y Consumer
Participants: Jeff Karp, Vice President of Marketing --
Electronic Arts; Tony Kee, Vice President of Acquisitions --
Ubisoft
-- Toward an Artisan Model of Game Design
Participants: Richard Rouse, III, Lead Designer -- Surreal
Software; Lorne Lanning, President and Creative Director --
Oddworld Inhabitants; Chris Taylor, President and Designer --
Gas Powered Games; Feargus Urquhart, CEO -- Obsidian
Entertainment
-- Tapping New Revenue Streams from Traditional Game Assets
Participants: Tim Ansell, The Creative Assembly; Todd
Hollenshead, CEO, Co-Owner -- id Software; David Lawee, COO/CFO
-- Ultimate Arena; Josh Resnick, President -- Pandemic Studios
-- Business Summit: Follow the Leaders
Participants: Jay Cohen, Vice President Development, North
America -- Ubisoft; Gerhard Floren, Senior Vice President and
Managing Director, European Publishing -- Electronic Arts
-- On the Front Lines of Tomorrow's Games: Trends in the Hiring
Trenches
Participants: Marc Mencher, President -- GameRecruiter.com; Amy
Bendotti, Head of Staffing -- Nintendo of America
TRACK 2: Development: Opportunities and Challenges Ahead
-- Hot or Not: Developers Talk About What Goes Into a
Great-Playing, Top-Selling Game -- Including Each Other's
Participants: N'Gai Croal, General Editor -- Newsweek; Bing
Gordon, EVP and Chief Creative Officer -- Electronic Arts; Ted
Price, President and CEO -- Insomniac Games
-- Inside the Next-Generation Game Machines
Participants: Scott Cronce, Chief Technology Officer --
Electronic Arts; James Kahle, IBM Fellow -- IBM; Andrew
Thompson, Director of Advanced Technology Marketing -- ATI
-- Sneak Peeks
Participants: Geoff Keighley, Editor in Chief -- GameSlice
-- Gaming's New Look: The Importance of Interface
Participants: Richard Marks, Manager, Special Projects,
Research & Development -- Sony Computer Entertainment America;
James Ragonese, Director of Sales, Embedded Systems --
ScanSoft
-- Five (or Six) Rules for Creating a Great Game Today
Participants: Jason Della Rocca, Program Director --
International Game Developers Association; Jordan Mechner,
Independent Game Designer; John Schappert, Sr. VP & General
Manager -- Electronic Arts; Tim Willits, Co-Owner, Lead
Designer -- id Software
-- Coming to Grips with a Higher Standard: How Movies and Music
are Influencing the Game Industry
Participants: Rob Levine, Wired Magazine; Mark Lasoff, EALA
Studio Art Director -- Electronic Arts; David Perry, President
-- Shiny Entertainment
-- Surviving as an Independent Studio: Alternative Paths to
Independence
Participants: Trent Ward, Creative Director (Canada) --
Digital Eclipse; Tim Morten, CEO -- Savage Entertainment;
Patrick Soderlund, CEO -- Digital Illusions; Jeffrey Tseng,
Creative Director -- Secret Level
TRACK 3: Online, Mobile, Handheld Games: Taking Measure of Their
Growing Importance
-- Business Summit/Mobile: Market Leaders Stake their Claim
Participants: Eric Goldberg, Managing Director -- Crossover
Technologies
-- Social Systems in Online Games: Don't Build One Without It
Participants: Dan Scherlis; Philip Rosedale, President and CEO
-- Linden Lab; Carly Staehlin, Lead Designer, Tabula Rasa --
NCsoft
-- New Opportunities in the Handheld Marketplace: Where the Smart
Money is Headed
Participants: Billy Pidgeon, Senior Analyst -- Zelos Group;
Tim Twerdahl, Director of Console Development -- Tapwave
-- Mapping the Future of Mass Market Online Worlds: From Niche to
Mass Market
Participants: Jessica Mulligan, Executive Producer -- Turbine
Entertainment; Richard Garriott, Executive Producer -- Ncsoft;
Won Il Suh, CEO -- Nexon; Greg Thomas, President -- Visual
Concepts
-- Four MMOL Markets, Four Opportunities. North America, China,
Europe, Japan
Participants: Mickael Ivorra, Head of Acquisitions --
GOA/Wanadoo; Mark Jacobs, President and CEO -- Mythic
Entertainment
-- Zoom In on Asia: Where Innovation (Still) Rules
Participants: TBD
In addition to conferences, the following twelve in-depth
workshops will be offered.
Workshop Sessions
-- Perfect Pitch: Understand Today's Game Development Economy on
a Micro Level
Participants: Bill Anker, Vice President of Acquisitions --
Activision; Karthik Bala, CEO -- Vicarious Visions, Inc.; Greg
Richardson, VP/Business Development, EA Partners -- Electronic
Arts; Bill Roper, Flagship Studios
-- Sustaining a Virtual World: What it Takes to Launch and
Sustain a Profitable and Fun Persistent World Game
Participants: Jeff Anderson, President and CEO -- Turbine
Entertainment; Starr Long, Producer -- NCsoft
-- Five Technology Breakthroughs in Mobile Gaming
Participants: Matthew Bellows, Editor/Publisher -- Wireless
Gaming Review (WGR) Media, Inc.; Dwight Cheu, VP of Business
Development -- Vicarious Visions, Inc.; Jason Ford, Games
Manager -- Games and Entertainment -- Sprint Consumer
Solutions; Adrian Sack, CEO -- ideaworks 3D
-- Special lunchtime sessions. Speakers and topics to be
announced soon
-- Creating a Global Strategy
Participants: Michael Pole, Senior Vice President, Worldwide
Development -- Vivendi Universal Games
-- How to Identify AAA Games -- Ahead of their Release Dates
Participants: Bill Fulton, User Testing Manager -- Microsoft;
Greg Zeschuk, Joint CEO -- BioWare
-- Focus on Asia
Participants: William Chen, Chief Operations Officer --
Gamania; Teddy Sun, Vice President -- the9.com
-- Unraveling the Deal Structure of the Modern-Day Project: How
Industry Insiders Play the Contracts, Royalties, Funding, and
Distribution Game Today
Participants: Seamus Blackley, Creative Artists Agency; Keith
Boesky, Head, Video Games Division -- International Creative
Management
-- The Total Picture: Factoring Mobile, Handhelds, and Networked
Gameplay into the New Marketplace
Participants: Ichiro Otobe, General Manager, Global Business
-- Square-Enix
-- Accessing the Creative Mind: Case Studies in the Art and Craft
of Game Design
Participants: Peter Molyneux, Managing Director -- Lionhead
Studios; Bob Stevenson, Co-owner/CEO -- Planet Moon Studios;
Neil Young, Vice President/Executive in Charge of Production
-- Electronic Arts
Registration Information
Attendees can register for these workshops and conferences by logging on to www.e3expo.com, where daily schedules and additional information about the conferences are posted. The Web site also contains general registration information for the show, which takes place May 12-14.
E3Expo is the world's premiere trade show for computer and video games and related products. The show, now in its tenth year, is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com or www.theesa.com.
E3Expo is a trade event, not open to the general public. Only working journalists with qualified media outlets will be eligible to register for media badges. No one under the age of 18 will be admitted, including infants. This policy is strictly enforced.
